The Boards.

And here are the boards for all to enjoy. They’re printed and mounted too huzzah.

So far…

I’m afraid I haven’t been able to complete all I said I would but here’s the homepage mockup of the site.

This is the size and colour scheme that all will be put into: 800×600, blue and shades of grey.

link for fullsize here

I’ll do the words soon, basically the intro’ll be a pragraph and I’ll try to keep the others to 2/3 points or sentences for summary purposes.

Presentation Plan

Here’s a beautiful plan for the presentation slides, in high definition detail etc.

 

Mark’s feedback

Some beautifully scribbled feedback from the meeting with Mark:

 

Luvverly.

Just to let you know and clarify…

I’m doing, as per today and the last post discussed, the website stills/mockups.

 We need 5 pages:

1. Home/Login
2. Personal Homepage
3. Profile
4. Statistics
5. Forum

I’m going to make them 800×600 so they fit most screen resolutions without a need for scrolling which makes them, ultimately, more user friendly.

I think I’ll probably do a couple of colour schemes too, to add customisation options and link them to the shoes colours. We shall see…

Hex Three

Idea Three:

A third idea, including extra links, need to plan the site fully to know how many are needed.

Still preferring the first idea.

Olympic shoes

this is quite interesting as we need to research the Olympics.

http://www.fastcompany.com/multimedia/slideshows/content/olympics-gear-3.html

now…

That’s cool, perhaps we can use the aspects of each of those things to advertise the whole product.  Good stuff.

 

On the idea we had before with personalised advertising I saw *this thing* by Disney to advertise disneyland. It’s a viral campaign to allow users to put their names all over the park under the pretence of it being theirs for a year.  All done with on-the-fly editing to make it look like a news report.  

 

Send it to your friends, this multinational corporation obviously needs your help to get their products out there, they’re so poor…

 

(‘pologies for the sarcasm)

Wrapping Cont’d

Interesting idea there,  there’s certainly a lot of interest developed when the guy scales the buildings which could translate well in an advertising sense.  However… as you said it would possibly have been available five years ago.

More to the point, it strikes me that, although it’s in an interesting position, it is still essentially a billboard/banner and I’m not sure to what extent the brief calls for wholly new method of advertising.

 Also, while not as advertising, this has been done by a duo of artists known as Christo and Jeanne-Claude for a fair amount of time.  (they’re fecking good though, they even wrapped, or at least surrounded, islands and check out the Reichstag piece too).  

 

Good start though, perhaps we could continue along these lines, playing with the scale of advertising.    For example the advertising done for the Simpsons movie linking to the chalk figures on the side of english hills.  

This also brings up the idea of localised advertising. The movie is a global brand/piece but this advertising wouldn’t work too well in other countries as it relies on the cultural knowledge of the UK countryside.  This, I feel, adds to its effectiveness as the people viewing it may, perhaps, feel it relates better to them and is therefore more relevant and desirable for them.  (this links in with Evelina’s idea of TV radio providing adverts depending on where you drive through allowing for local/small businesses to advertise only to those likely to use them thus saving their money).

 

Just stuff to think on really, we need, I feel, a massive backing of research and fairly abstract ideas before we start to narrow it down to specific concepts.  I’m going to start researching the history of advertising and home in on the past five years.

A ‘comment’

Nice one kids, these are looking good.  Unfortunately, my brain doesn’t wake up until after midnight so mine aren’t done yet

Left you a little comment Sam. And, Jay, that perspective is really nice, these turn out good, one thing I will say, though, is to put all the people’s stats together to go for the overall idea that we were heading for after our chat with Laurie.  I’ll post up the ’spreadsheet’ (this needs a bit of a redisign) with the data I collated and analysed.