Q’a
January 8, 2009
- What (the product and the global brand) – nailed
- Who (the audience, consider creating a user scenario) – nailed
- How (are you going to advertise the product) – nailed
- Why — ?
- When — nailed
just checking its all sorted!
whey!
January 6, 2009

Right! ive done my main task so if there’s anything you three need me to do, just please ask!
Sam
Motion
January 6, 2009
here are the two videos I was making.
the first is the train station. second the iPhones
iPint
January 6, 2009

Ok so drinking probably isnt top on one’s list for being healthy so here’s a quick fix! apologies for how smug this yank is but I don’t have an iPhone or I’d do it personally.
so yeah thats an iPint and how about we make an “iJogger” so intead of a beer pouring we can have an iPod styled jogger on screen?
heres something i made this morning.
WHATS TO BE EXPECTED.
January 6, 2009
LINN –
Flash presentation (once you have everything)
Presentation Boards (with olly)
OLLY –
Website design, Introduction Text (hand to linn asap)
Presentation Boards (with Linn)
JAY –
Pedometer Shoe design
modifying sequence of eventsĀ (both Linn asap)
SAM –
Motion Graphics(Linn asap)
Planning presentation
Chief Overseer.
great!
Presentation Boards printed on A3 & everyone remember to use the font for ALL text.
BOLD for headings & Regular for content.
To Do list…
January 5, 2009
Everything thats create forward on to our Chief Animator; Linn —-
teemitmilch@gmail.com
Billboard Designs -> Image of person, Name, has run X miles in his/her Reebok Hex. ….. GOOD WORKOUT! Jay Sam
Pedometer Designs -> shape size weight – how it connects to shoe*click*/billboard*bluetooth*/computer*USB* Jay Sam
Flash presentation -> Linn in charge feel free to pass
Website Stills (photoshop designs) Olly
p.s. FSCommand(“fullscreen”, “true”) (action script for Linn)
Pedo-whats?
January 5, 2009
PEDOMETERS! coming in thick and fast! though these are all carry ones we need to design one to slot into a shoe

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as ours is going to be slotted into the Reebok Hex shoe i have some design ideas..
it needs to measure steps, information about the person to identify.
1) it should be hexagonal
2) have USB port (to plug into computers)
3) blue tooth to connect to the Billboards (or computers with blue tooth)
4) on/off so you can run without being tracked if you wish.


The Font.
January 5, 2009
Guys and Girl’s this is the font that we’ve decided to use. so i suggest if your planning on doing any work, slides or flash then you get yourself a copy (click below)
there are two fonts AlteHaasGroteskBold and Regular
Titles and links are in Bold
body in Reg.
if you have any trouble getting it or placing just ask me!
New course Chartered!
January 5, 2009

OK listen up, the Nike + Ipod has been done sadly…FACT….they’ve even got a program where you can check your stats…. so we need a change of course! the idea of being able to setup a profile page on the internet with a profile picture, shoe type and forum alongside steps taken or laptime. this is still definitely valid.
we should tie this up with setting up new/usage of running routes in and around London.
http://www.programmableweb.com/mashup/run-london <- for example.
This does two things, people run to get fit and for the social aspect. and in conjunction with the forum people can find running groups.
the Media; Digital Billboards, Personalized profile on the web, Bluetooth pedometer, Forum,
but all of Jayens designs and ideas are still valid! just tweaking bits so intead of Ipods its a built in Pedometer.
Instead of Nike + Ipod we’re gunna choose Reebok
the Brand is Reebok the line of shoe will be “Reebok Hex” with and using Hex….agons! we should be able to design quite a unique looking campaign
(this also replaces the cliche Ipod)


Olly’s got a post to follow to show design concepts & colour schemes for the presentation/website stay posted!
Sam
Happy Christmas!
December 20, 2008
as i depart for Lapland i leave you some work to keep you going
and Linn is incharge for the time being as her role is imperitive at the moment!
http://www.filefactory.com/file/81f522/n/Future_Lions_zip
I’ll see you guys on theĀ 29th/30th we need to get together then!
keep it up guys
Merry Christmas
Sam out!
