COMPLETED!

I’LL PUT THE LINKS UP AS SOON AS ITS FINSIHED UPLOADING THE FILES TO MY HOST, HOPEFULLY BEFORE 1.00PM

1. Title: The User “purchases/ unwraps the shoes: Download

2. The pedometer design: User takes off the RBK pedometer located underneath the shoe  Download

3. User connects the RBK pedometer to their computer and uploads their profile to the website Download

4.   User finds the billboard Download

5. As user walks towards the billboard and come within a certain range, the advert changes to include the users avatar and sport details Download

6. Final one is when the user leaves the area. This was simply created with the same photoshop file as above so yep, the same file.

7. user is able to turn this functionality off so that they can remain  ”anonymous”, if they wish. Download

IMAGES OF NEW SHOES, DONE!

On the top right corner you’ll see a “flower shape” made out of hexagons, you can use it to make more hexagonal backgrounds via “tessellation” (copy and paste it over and over again to make a huge pattern) its included.

Here’s where my raw file for this is located: http://www.megaupload.com/?d=88S8OY3V

File size is around 6 mb.

Next one was created by dividing different parts of the shoe and putting them in layers so its more fexible to work with and potentially you can create somthing along the lines of this:

RBK uses two colours on the sole remember and that image is  here

This is basically to use as a guide when adding your own colours.

Link to for my raw file for the image above is at:  http://www.megaupload.com/?d=R1HBGUMW

A little heads up… the size is around 49mb!

linn and olly you can start inserting these new images

WHAT I AM I DOING NOW:

* Modifying  the events and creating the pedometer design

Links to my raw files RE: sequence of events

LINN and everyone esle here are the raw files you need:

1.unwrap.psd

2.connect_ipod_to_shoe.psd

3.upload_profile.psd

4.Approch.psd

5.Approch_2.psd

P.s set your canvas sizes to A3 and also I have used size 16 brush stroke on all these files.

The Font.

Guys and Girl’s this is the font that we’ve decided to use. so i suggest if your planning on doing any work, slides or flash then you get yourself a copy (click below)
there are two fonts AlteHaasGroteskBold and Regular
Titles and links are in Bold
body in Reg.
if you have any trouble getting it or placing just ask me!

Illustrated sequence of events

Here are the illustrated “sequence of events” that i designed.

Sorry didn’t post early =) but well… it was Christmas! Woohoo!

I’ll just continue from where i left off. Starting of with number 2…

2. User connects the the ipod to shoes:

3. User then uploads their profile to the website:

4. User finds the billboard advertising the shoes:

5. User approaches billboard wearing the shoes. Shoes then send a signal to the billboard:

6. As a result of the shoe coming in contact with the billboard, the advert then changes to include the customer’s jogging detail etc.

You guys must be wondering why the ipod button is grey and divided into pieces well here’s the answer:

I thought if were going to show data, we might as well show it in an interesting way.  Pie charts are great at doing just that!  This way people can tell whats what in a fraction of the time. Also displayed is the buyers avatar which is  clearly visible and its achieved without the need of them hogging the entire billboard.

working on something…

What I am going to try and complete over weekend is to turn each of these points stated in figure 1. into an image. To visually demonstrate our idea, call it an experiment!

It’ll be a draft thing but in this process at least we can cover some grounds as to presenting our idea clearly.

Figure.1

The first one about “purchases/ unwraps the shoes” is completed below and you can download the raw Photoshop file here and use as you see fit =)

Yeah I know its a dull  black and white illustration but any one of us can add the branding/colours later. if i could get around 6 of these slides done, it will strengthen our ideas and thoughts on the project.

The image below was painstakingly created using the pen tool!

I have found some images which caught my eyes, my fav is the first one “Just for kicks” and the shoe bike.

p.s  I wont be able to make it on friday because of the viral flu my dad gave me, need to rest and get myself to the doctors on firday moring.

-Jayen

Hey people! Just remembered…

This Mars bar commercial is definitely related to the type of concept we’re trying to create.
Basically it’s showing a guy walking through places and as he does, everything he steps near lights up or “comes alive”. Also it shows interactions between man and objects, something what we want create using billboards.

The reactions we want to provoke are along the lines of hummm…..

ha-ha! something funny worth adding in, i think. you guys should see the “remix“… hilarious!

now…

That’s cool, perhaps we can use the aspects of each of those things to advertise the whole product.  Good stuff.

 

On the idea we had before with personalised advertising I saw *this thing* by Disney to advertise disneyland. It’s a viral campaign to allow users to put their names all over the park under the pretence of it being theirs for a year.  All done with on-the-fly editing to make it look like a news report.  

 

Send it to your friends, this multinational corporation obviously needs your help to get their products out there, they’re so poor…

 

(‘pologies for the sarcasm)

RunningShoes.

based on the Trainer GPS idea these are some Reebok running shoes.  for runners a Pedo-meter and running past billboards.

Playing with scale

Its not in our budget nor do we have the time to create anything like this but the inspiration and the boost it gives you is amazing. This is an old medium shown in a more contemporary manner.

A Sony advert playing with scale, using 200 plasticine bunnies, hopping through New York.

Although personally i have been put of with scale.

Sam why do you have a fetish (ha-ha) for Oyster cards, Touch Screens and Sat Navs? I was thinking maybe we could use google maps (videos & pics) to gain information of a local area and get to know it to before we target it with our brand and possibly create something using the items you’ve stated.

If someone knows of websites that do something interesting using postcodes, post them up.

I am going through my bookmarks at the moment so pitch in.

Google maps for example does just that, using pics and video. This way we can combine many different mediums from many sites and maybe do something pretty cool with it?

Feedback please

-Jayen