The Boards.

And here are the boards for all to enjoy. They’re printed and mounted too huzzah.

Writings!!!!

Here’s the text Linn asked for, I’ve emailed it to her but I’d be grateful if everyone could take a peek  and suggest any changes or additions you feel are necessary!

 

 

1. concept

 

People run to keep fit, it’s one of the best exercises you can do for your heart and body.  People also run in groups for competition, social interaction and fun. We’re equipped with almost all we need to partake in this activity, all you need is a good pair of shoes.  

 

A good pair of Reebok Hex.  Not only do they provide all the stability and comfort you need for running, through the inbuilt pedometer and website linkup they provide all you need for training yourself, tracking your progress and organising your running groups.  Running on our specially set up routes will allow on-the-run feedback for you in real time through the digital billboards.

 

All this will be further promoted through projection billboard advertisments and an iPhone app which contain runners interacting with their environment, be that a series of iPhones or billboards.

2. Shoe info

-The perfect running shoe

 

-Developed with a pedometer to track your progress and distance to help you train.

 

-Check your stats online and as you train

 

3.Running routes

There will be digital interactive billboards set up at major running routes round london such as:

 

-Regent’s Park

-Hyde Park

-Green Park

 

These will show details to help the runner push themselves to be the best they can.

 

4.Future

-For the future this campaign has it’s sights on a linkup to the 2012 olympics, using the new facilities as a base to set up and sponsor.

-It also hopes to tie in with anti-obesity and keep fit campaigns as it offers a way to bring social networking technology to running to generate interest and lend the exercise more layers.

I concur!

I agree with Jay on this one!

 Your target audience sounds good just get a piccy of a person and do it a bit like a profile thing and maybe a general summary of the entire target ( young/middle aged professionals living in london).

 

For the future, I think the images and text is a good plan, It’ll be linked to the olympics and general nationwide health (combating obesity and stuff like that) so images relating to that’d be good.

The words are coming. Fear not!!!

Done It.

Here’s the five mocked up web pages.

 

 

Login page

personal homepage

profile

 

Statistics

Forum

So far…

I’m afraid I haven’t been able to complete all I said I would but here’s the homepage mockup of the site.

This is the size and colour scheme that all will be put into: 800×600, blue and shades of grey.

link for fullsize here

I’ll do the words soon, basically the intro’ll be a pragraph and I’ll try to keep the others to 2/3 points or sentences for summary purposes.

Presentation Plan

Here’s a beautiful plan for the presentation slides, in high definition detail etc.

 

Mark’s feedback

Some beautifully scribbled feedback from the meeting with Mark:

 

Luvverly.

Just to let you know and clarify…

I’m doing, as per today and the last post discussed, the website stills/mockups.

 We need 5 pages:

1. Home/Login
2. Personal Homepage
3. Profile
4. Statistics
5. Forum

I’m going to make them 800×600 so they fit most screen resolutions without a need for scrolling which makes them, ultimately, more user friendly.

I think I’ll probably do a couple of colour schemes too, to add customisation options and link them to the shoes colours. We shall see…

Hex Two

Next button idea:

Quite like how this could go for interactivity and movement.

To decide overall, I need to work out a potential layout for the site and number of pages, links etc.

Initial Hex Ideas

Primary button designs for the flash site, based around the hexagon idea of the shoes, been talking and we’re leaning towards the pointy corners one at this point, as it links better with the shoe and has a more grown up feel to it.

Obviously there’ll be a few different colour schemes available.

button design one

Typography arrangement needs a little work, gonna put up a few more ideas too.