Writings!!!!

Here’s the text Linn asked for, I’ve emailed it to her but I’d be grateful if everyone could take a peek  and suggest any changes or additions you feel are necessary!

 

 

1. concept

 

People run to keep fit, it’s one of the best exercises you can do for your heart and body.  People also run in groups for competition, social interaction and fun. We’re equipped with almost all we need to partake in this activity, all you need is a good pair of shoes.  

 

A good pair of Reebok Hex.  Not only do they provide all the stability and comfort you need for running, through the inbuilt pedometer and website linkup they provide all you need for training yourself, tracking your progress and organising your running groups.  Running on our specially set up routes will allow on-the-run feedback for you in real time through the digital billboards.

 

All this will be further promoted through projection billboard advertisments and an iPhone app which contain runners interacting with their environment, be that a series of iPhones or billboards.

2. Shoe info

-The perfect running shoe

 

-Developed with a pedometer to track your progress and distance to help you train.

 

-Check your stats online and as you train

 

3.Running routes

There will be digital interactive billboards set up at major running routes round london such as:

 

-Regent’s Park

-Hyde Park

-Green Park

 

These will show details to help the runner push themselves to be the best they can.

 

4.Future

-For the future this campaign has it’s sights on a linkup to the 2012 olympics, using the new facilities as a base to set up and sponsor.

-It also hopes to tie in with anti-obesity and keep fit campaigns as it offers a way to bring social networking technology to running to generate interest and lend the exercise more layers.