Answer to Sam Q-why?:
January 8, 2009
Think about McDonalds and why they decided to change its image recently.
McDonalds were known for fatty junk foods until they began selling fruit and veg.
We are doing or aim to do a similar thing with Reebok shoes.
Trainers these days aren’t really associated with ‘sport’; it’s usually something that people would buy to make visual statement about themselves. What we want to do is enforce the image of sports/running etc by getting real athletes to wear them and possible create a more serious sports band out of Reebok hex.
“Your not buying these shoes to look cool your buying it to take the right “STEP” to enhance your fitness levels or get you back into shape.”
Some facts to strengthen the idea:
http://news.bbc.co.uk/1/hi/health/7584191.stm
Headline of this read: Map highlights ‘obesity hotspots’
With our chosen idea we can sell the product and also inadvertently encourage people to atleast think about their health and so on, especially now when the uk is on its way to be one of the fattest nations in the world. =P
