Missing bits and pieces

hello dear guys,

my flash presentation is going quite well, but missing some information like:

-intro/concept ( words);

-shoe info ( words) ( and -are there any preferations about which images to use for this slide as there arent any specific ones on the blog or are they coming?);

-Target audience ( text):

should i compose something like:

Steven, 25 years old, works as a creative director, goes running every Tue and Thursday, show his route etc.

or use Ollies pretty mockup for the website profile page?

-Running routes (text / a sentence);

-notes on the future – should there be some text or just images?

cheers!